Mera Vote Mera Desh (MVMD) (My Vote My Country) Voter Awareness Campaign:

ADR has been organising the MVMD campaign since 2014 and has reached one crore voters annually since the launch of the campaign via direct and indirect campaigning. The vision of this campaign is to empower the electorate through greater dissemination of information about contesting candidates and political parties as also to enable them to make an informed choice. ADR has associated with NGOs/CSOs/citizen-led organisations across India, under the banner of National Election Watch, which strives to reach maximum voters in every state of the country for MVMD campaign.