PATNA: Association for Democratic Reforms (ADR) on Friday launched its anthem song "Wo Waqt Kabhi Jise Aana Tha" to raise critical issues involved in the Lok Sabha polls.
The song, composed and sung by Harpreet, talks about the state of affair in the nation even after six and a half decades of independence. Criminalization of politics and the nexus between money, crime and muscle power has affected the governance and delivery of even the bare minimum services and amenities to the citizens of the country.
The ADR anthem song on the 'YouTube' channel is available for everybody to share in any network. The singer & composer Harpreet is widely known for his work in the genre of Sufi music. The video has been directed by Gaurav Raturi, founder of Filmbooth , best known for the International Film booth Festival Spoof mania organized in Delhi.
Deepak Dhamija, founder of Shoelace Productions and an IIM- Kolkata alumni, has penned the lyrics for the anthem. He is also a leading theatre-person in Delhi.
At a time when around 800 million people will go out to vote in coming 45 days, the website www.myneta.infowill help the electorate to make an informed choice in deciding the future of the nation, said a spokesman of the ADR.
Jagdeep Chhokar, founder trustee of ADR, said, "In the coming elections fairly large number of young voters will go out to vote for the first time. The song aims at making people realize the power their vote carries. A song has the ability to not only stay on the lips of the people, but it also stays in the mind. Social media has an immense role to play in this election."
Gaurav Raturi, director of the anthem video said, "Music and visuals go beyond words and slogans. What better story one can get to tell the people of India than to tell the people of India to vote responsibly. We all have tried our best to match the brilliant lyrics and soulful singing by Harpreet".
Deepak Dhamija, who wrote the lyrics of the song, said, "It is the time for people to know that if any revolution has to come, it will come through the ink on the fingers of the people after voting. The political class has ignored the real issues and demands of the people of the nation. It is high time we all come forward to make an informed choice and vote for the right candidate".